Porsche came to us looking to grow wareness about their current 911 lineup which was available for sale across greater Vancouver. Working with our team of designers and webdesigners we put together a campaign to promote their newest models using specific branding techniques. Our choice for this campaign was to highlight the beautiful mustard colored classics they had on display. We managed to put together a game plan of print, digital and social media advertising. This campaign generated a 340% return on investment for porsche. Overall, it was deemed a success and it served as a foundation upon which we have since grown together.
Their Problem
When Porsche first approached us, their main issue was that younger buyers were not engaging with their new line up of 911 models. They had measured the purchasing power of the 25-40 age demographic and they were able to buy but unwilling for some reason. Thats where we came in. Price Guarantee couver, we are a world renowned team of engineers & designers who specialize in website
Our Solution
Our approach was to attract the younger buyers by focusing more on vintage 911 models. By bringing back vintage nostalgia, we could get the message across about how timeless the 911 models were. Whether you owned one in 1950 or in 2024, you were part of the same linneage. Younger buyers began to immediately engage at a much greater rate. We quickly saw buyers between the ages of 25-40 begin visiting local dealerships
Our Results
Our results spoke for themeselves. Through an agressive print ad campaign, PPC & Social Media Campaign we managed to exceed expectations. With our campaign we managed to put up some very impressive numbers for porsche including generating north Of $700,000 In revenue for porsche. We made sure to get feedback for porsche (post results) to ensure that porsche was still getting ongoing results long after our campaign with them came to an end. Whether you are a large company like Porsche or a small sized business, we want to make sure every penny you spend goes towards an evergreen marketing campaign. A campaign which keeps working long after you paid for it.
“When it came to promoting our brand new 911 Series, Concord did a phenomenal job for us!”
Porsche Motors
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